The Starting Line

On January 14th, registration opened for LA28 Olympic tickets.

I read those words and felt time fold in on itself.

In 1984, I served as Vice President of the Los Angeles Olympic Organizing Committee, responsible for planning the Olympic Villages. I remember the months of preparation, the impossible logistics, the quiet moments wondering if we could truly pull it off. And then the Games arrived... and Los Angeles became the center of the world.

That summer changed everything. The surplus from those Games created the LA84 Foundation, where I would spend nearly three decades investing over $250 million in youth sports across Southern California. One Games. Generations of impact.
Now the Olympics are returning to Los Angeles. And for the first time, fans worldwide can take their first step toward being part of it.

What strikes me most about the LA28 ticketing announcement is the commitment to accessibility. One million tickets priced at $28. A third of all tickets under $100. A locals presale for Southern California and Oklahoma residents. A fundraising initiative to put free tickets directly into the hands of community organizations.

This matters. The Olympic Games should not be reserved for those who can afford premium experiences. They belong to the grandmother who wants to show her grandchild what athletic excellence looks like. To the young athlete dreaming of one day standing on that same field. To the family saving for years to witness history together.

Sport belongs to everyone. And LA28 is building a Games that reflects that truth.

If you have ever dreamed of attending the Olympics, this is your moment. Register at tickets.la28.org.

I will see you there.