5 Billion Viewers. 412 Billion Engagements. One Olympic Movement.

As someone who has spent decades advocating for the transformative power of the Olympic Games, I’m both proud and deeply inspired by the data shared from Paris 2024. This was not just a Games—it was a global moment of connection.

84% of the world’s potential audience followed the Olympic Games. Let that sink in. In a time when division too often dominates the headlines, Paris 2024 reminded us what’s still possible when the world comes together—peacefully, passionately, and purposefully.

The digital evolution of our Movement is undeniable:

   - 412 billion engagements across 270 million posts.

   - IOC platforms alone drew 16.7 billion engagements—a 174% increase.

   - And young people—especially Gen Z—connected with the Games at levels that outpaced older generations, proving that our values still matter and resonate.

These numbers aren’t just impressive—they’re affirming. They reflect a truth I’ve long believed: sport has the power to unite. It inspires, it engages, and it reminds us of our shared humanity.

To the athletes, fans, broadcasters, organizers, and every young person who found their first Olympic hero in Paris—thank you. Together, we are carrying the Olympic flame forward to a brighter future.

Originally reported here:
https://www.olympics.com/ioc/news/around-5-billion-people-84-per-cent-of-the-potential-global-audience-followed-the-olympic-games-paris-2024

#Olympics #Paris2024 #OlympicValues #GenZ #SportForAll #DigitalLegacy #IOC #AthletesFirst #OlympicMovement #LA2028